BRANDING AS A MARKETING TOOL IN SALES PERFORMANCE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
Abstract
This study was carried out to ascertain consumer perception towards leading brands of beverage produced by the Nigerian Breweries Plc and how branding can be used by brewers as a marketing tool to increase or boost its sales. I employed a combination of tabulations and weightings to arrive and consumer ratings of brands. The result showed that taste and flavour emerged as the most important attribute to respondents in the research sample. This was followed by alcoholic content, price and aroma/smell in that order. The questionnaire method of data collection was adopted and administered to a systematic random sample of respondents.
The results of the study revealed that consumers preference for a brand is a function of the relative importance of the product attributes and beliefs about the brand. In the preference ranking by consumers, star emerged as the most preferred brand and legend extra stout as the least preferred brand. Results revealed that there was no relationship between brand preference and the demographic variables like sex, age and income level.
Related Project Materials
Lagos StateAn appraisal of the role of state governments in economic development in Nigeria: A study of Lagos State (2000–2020).
Background of the Study:
The involvement of state governments in driving economic development is a pivotal area of focus in Nigeria. Lago...
An Appraisal of Immunization Compliance Among Mothers Attending State Specialist Hospital, Maiduguri
Background of the Study
Immunization is one of the most effective public health interventions to prevent infectious dise...
THE ROLE OF SALES PROMOTION TECHNIQUES IN DRIVING SALES
THE ROLE OF SALES PROMOTION TECHNIQUES IN DRIVING SALES
This study investigates the ro...
An Examination of Childcare Options and Their Impact on Child Health in Kano State
Background of the Study
Childcare plays a crucial role in early childhood development, providing childr...
ANALYSIS OF LAND USE CHANGES IN BIDA TOWN, NIGERIA
ABSTRACT
Land use changes are global phenomenon occurring over time. Commercial land uses in most Nigerian urban centres have sprawled an...
The Impact of Healthcare Worker Migration on Healthcare Delivery in Gombe State
Background of the Study
Healthcare worker migration, also known as "brain drain," refers to the movement of trained medical pro...
ASSESSING THE IMPACT OF EARLY CHILDHOOD EDUCATION ON SUSTAINABLE WATER MANAGEMENT
ABSTRACT: Assessing the impact of early childhood education on sustainable...
THE ROLE OF CUSTOMER FEEDBACK IN SHAPING BUSINESS STRATEGIES
THE ROLE OF CUSTOMER FEEDBACK IN SHAPING BUSINESS STRATEGIES
This research focused on understanding the role of customer feedback in shap...
An Assessment of Nurses’ Preparedness in Managing Radiation Therapy Complications in Gombe State
Background of the Study
Radiation therapy is a common and effective treatment modality for various cancers, where it is...
The impact of emotional intelligence training on nursing students' interpersonal skills in University of Jos Teaching Hospital
Background of the Study
Emotional intelligence (EI) is the ability to perceive, control, and evaluate emotions in oneself and others. It pla...
